Explore Topics / What Is A Brand And Why Is It So Important?(16 Videos)
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Paul Breitenback - Panel - Quickstore24
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Paul Breitenback is CEO of Quickstore24 Systems, a company that is leading the transformation of ...
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I'm very picky about names. I think there's been months, six months, a year picking... making sure ...
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4/11/2008
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Jay Walker - Panel - Walker Digital
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Jay Walker is one of America's best-known inventors and entrepreneurs and is one of a dozen or so...
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I'm Jay Walker, I'm best known as the Founder of Priceline.com. I'm not involved with Priceline, ha...
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4/11/2008
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Kenneth Shields - Lecture - Procter and
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Kenneth Shields is a Director at Procter & Gamble. ...
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Think about the number of brand impressions. Hundreds of brand impressions you get in a day, I'm lo...
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10/11/2006
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Kenneth Shields - Lecture - Procter and
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Kenneth Shields is a Director at Procter & Gamble. ...
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What you need is not a strong logo or trademark, you need to create a lovemark. So what's a lovemar...
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10/11/2006
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Kenneth Shields - Lecture - Procter and
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Kenneth Shields is a Director at Procter & Gamble. ...
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First moment of truth is when it's purchased, second moment of truth is when it's used. There is no...
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10/11/2006
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John Bello - Lecture - SoBe
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John Bello is the co-founder and Chief Executive Officer of South Beach Beverage Company. He bri...
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What I have gone through and the success that I have had is...I think it's achievable or it's attain...
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5/5/2006
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Tom Szaky - Interview - TerraCycle
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Tom Szaky is co-founder and Chief Executive Officer of TerraCycle, Inc., producer of the worlds f...
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That's a good - branding is a - I mean it is an interesting animal because it is where you really ha...
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10/31/2005
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Tom Szaky & Steve Kurz - Lecture - Terra
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Tom Szaky is co-founder and Chief Executive Officer of TerraCycle, Inc., producer of the worlds f...
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Every day that you spend within a certain identity, it's harder to change that identity. And it bec...
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10/31/2005
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Tom Szaky & Steve Kurz - Lecture - Terra
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Tom Szaky is co-founder and Chief Executive Officer of TerraCycle, Inc., producer of the worlds f...
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And we're still you know we struggled with the fact like, do you create a different name? What I se...
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10/31/2005
